In my little corner of Texas, there’s a Starbucks on every corner, but almost daily I trek to the farthest reaches of Mansfield to get my caffeine fix at a certain location. The reason I do this is because there is an employee who is just phenomenal (and he thinks I am too.) He’s always happy to see me and even gets a raised-eyebrow-happy surprised look when I walk in…like he has not seen me in ages and I just made his day by walking through the door.
In two weeks, 1,000 of the best and brightest in dentistry will be meeting at the 13th Annual Dental Management Conference in Scottsdale, AZ. This event is produced by my team and company – the American Association of Dental Office Management. There is an unbelievable amount of planning and logistics that goes into this event.
Patients care about the clinical skills of your dentist, of course. However, people being people, they are influenced by many other factors when it comes to their comfort level and satisfaction in your practice. One of the easiest places to achieve this is in your waiting room.